TDE Newsletter Monday Review

The DeFi Edge weekly · internal

Opens

Total opens per send

Open rate

Opens ÷ recipients

Clicks & unique clickers

Total clicks vs. how many people clicked

Clicks Clickers

Click rates

CTR = clicks ÷ recipients · CTOR = clickers ÷ opens

CTR CTOR

List size

Recipients per send

Unsubscribes & bounces

Counts per send

Unsubs Bounces

Every issue

Raw counts as recorded, rates computed

SentSubjectAgeRecipientsOpensOpen % ClicksCTRClickersCTOR RepliesUnsubsBounces